Profit Margin & Markup Calculator

Calculate profit, margin and markup from cost and price, or find the price needed for a target margin.

Cost

Selling price / revenue

Price for a target margin

Desired margin (%)

Currency

Profit

–

Profit margin–

Markup–

Price for desired margin–

Profit at that price–

Margin vs markup

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of cost. A product that costs $60 and sells for $100 has a 40% margin but a 66.7% markup.

How to price for a target margin

Divide your cost by (1 − margin). For a 40% margin on a $60 cost the price is $60 ÷ 0.6 = $100.

Frequently asked questions

What is a good profit margin?

It depends on the industry. Many service businesses aim for 30–60%, retail often runs 20–50%.

Why are margin and markup different?

They use different bases: margin divides by price, markup divides by cost.

Profit Margin & Markup Calculator

Price for a target margin

Margin vs markup

How to price for a target margin

Frequently asked questions

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